For business owners carrying every big strategy, product or marketing decision on their own.

For founders and owners of early-stage and growing businesses who are making high-stakes strategy, product or go-to-market decisions without in-house senior expertise, Gordon McKeown is the flexible advisory partner who brings these competencies together in one person.

The work is advisory: counselling and knowledge transfer rather than subcontracting the work, so you end up with capabilities, processes and methods rather than a one-off deliverable.

Strategy.

You need this when important decisions are not being made using data, reason and method.

What you get:

  • Tools to better understand your business, make decisions and drive execution

  • Confidence your next big call is properly reasoned and you’re not running out of time with the wrong priorities, dead ends, false starts and procrastination

  • Real progress against very meaningful goals

  • Removal of blindspots and a more resilient business

  • A path towards profit and away from cliff edges and losses

  • Support to make bold yet reasonable moves and help carrying those decisions and credibility with your stakeholders

You retain: the decisions and control of the business.

Ideal for: founders and owners who want to focus on what’s most important, and those who want to use strategy tools properly rather than always relying on intuition.

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Innovation.

You need this when you need more control over what you’re building


What you get:

  • Better visibility and control over all aspects of technical or product operations

  • A repeatable method behind every product decision

  • A product that's well designed and commercially viable: customers will say, ‘Someone really thought about this!’

  • A business that is ready to commercialise the product and thereby grow

You retain: ownership of your vision!


Ideal for: entrepreneurs building a product but improvising rather than working from a method; business owners whose who need to commercialise an early-stage product or proof of concept; business owners who want more control and visibility in product development or technical operations.

Marketing.

You need this when your pitch or website says nothing a competitor couldn't also say.

What you get:

  • No more lost deals to competitors you don't fully understand

  • A pitch or website that says something no competitor could say

  • A real plan for how people hear about and buy your product

  • A growing return from your investment in all forms of advertising including digital

  • Pricing that's properly defended

  • Salespeople becoming confident experts

You retain: your voice, your relationships and your sales process.


Ideal for: business owners who have something ready to sell but no solid plan for how people will hear about it, and salespeople losing deals because they don’t have enough understanding of customers, competitors or their own products.

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