Advisory Canvas
Advisory Canvas

The full canvas.
Pick where to start.

One-day tasters, a deeper canvas of individual pieces of work, and an ongoing sounding board for businesses with existing traction. Structured the same way whichever you choose, and worked through with you rather than handed back finished.

Three areas, worked together or on their own: Strategy Innovation Marketing
One-day tasters

A single day. A genuine result.

Arranged either through a referral or booked directly. Each one is a real piece of work in its own right and a chance to work together before deciding on anything bigger, not a cut-down sample of a fuller engagement. Works one to one or with your team, whichever suits how your business decides things.


Strategy

Get your bearings

Who it's for: owners or founders who are overwhelmed or just very busy and not sure where to focus, or anyone who wants to use strategy properly as a growth tool.

  • ✓ A concise, action-oriented strategy: the diagnosis, the decisions made and the plan to carry them out
  • ✓ A clear grounding in how to use strategy as a tool going forward
Strategy

Sat Nav

Who it's for: business owners who know where they want to get to but are struggling to make progress on the journey.

  • ✓ An OKR plan with three to five objectives and key results
  • ✓ A north star definition
  • ✓ A way of tackling bigger, longer-term goals
Innovation

Killer product

Who it's for: entrepreneurs building a product but improvising and guessing what to do next rather than working from a method.

  • ✓ A product development plan, agile or waterfall
  • ✓ Simple progress reporting
  • ✓ The basics of managing requirements and the proper role of design
Innovation

Business Readiness

Who it's for: founders with an early-stage product or proof of concept who want to build a business around it, or whose business needs to catch up with the product.

  • ✓ A business readiness and commercialisation plan
  • ✓ An initial pricing sketch
  • ✓ Why business readiness is a critical success factor
Marketing

Insight

Who it's for: business owners who need to respond more effectively to competitors and better understand their market opportunity.

  • ✓ A competitive strategy
  • ✓ Market sizing
  • ✓ An ideal customer profile
  • ✓ A plan for putting the business in a stronger position
Marketing

Stand out

Who it's for: entrepreneurs whose website or pitch doesn't say anything a competitor couldn't also say.

  • ✓ A master message and positioning statement
  • ✓ A plan for rolling it out
Marketing

Go to market

Who it's for: founders who have something ready to sell but no solid plan for how people will hear about it, let alone buy it.

  • ✓ A complete campaign plan
  • ✓ The KPIs to monitor it
  • ✓ A plan for equipping sales to use it
The deeper canvas

The right piece, in more depth.

Once you've had a taster, or if you already know which area needs the most attention, this covers the same three areas in more depth. Scope and rate agreed once we've talked through your business and what you need.


Click a section to open it.

The Strategy Kernel
Working out the real challenge, the approach to take and a coordinated plan to carry it out.
Your Route to Market
What you're selling, who to, how it reaches them and in what order.
Setting Goals That Actually Get Done
Clear objectives and the handful of results that prove you're getting there.
Building Business Resilience
A proper look at the risks that could derail things, and what would actually reduce them.
Turning an Idea Into a Real Product
A practical approach to building the right thing, agile or otherwise.
Good Design Isn't Enough
Why a well-designed product still needs a commercial plan to succeed.
Taking Research or IP to Market
Working out whether an idea is genuinely sellable, and the realistic routes to get it there.
Getting the Sequence Right
The right order for demand generation and digital marketing, from customer profile through to channel and content.
Demand Gen Audit
A clear-eyed look at what current marketing activity is actually achieving.
Digital Channel & Paid/Earned Strategy
Building out the channel plan once the groundwork is done.
Who's Your Customer, Really?
Defining exactly who you're selling to, so everyone in the business is aiming at the same target.
Talking to Customers Properly
Asking the right questions, and hearing what customers actually do rather than what they say.
Proving There's a Market First
Testing real demand before committing serious investment.
How Big Is This, Really
A credible, realistic view of the size of the opportunity.
Know Your Competition
Knowing exactly who you're up against, and why a customer should choose you instead.
Win/Loss Research
Understanding why deals are actually won and lost, based on evidence rather than guesswork.
Working Backward From Revenue
Turning a revenue target into the activity needed to hit it.
Pricing Your Way Into the Market
A defensible price that reflects real value and protects margin.
Customer Lifecycle Programme Design
What happens after the sale, and how to keep customers.
Brand & Story Health Check
Does your brand say what you think it says, tested against real outside perception.
Full Brand Strategy Build
Building a proper brand foundation from scratch.
Finding Your Position
A genuine point of difference, and a message that holds together.
Planning a Launch
A coordinated plan for getting a product or service properly out the door.
Sales Talk Track
A structured, confident way to have the key sales conversations, without needing a script.
Beyond one-off days

An outside view, kept close.

For business owners with existing traction who want an experienced sounding board over time, rather than a single structured day.


An ongoing sounding board

The same three areas, informal and on demand: no fixed curriculum, no set cadence, by phone or video as questions come up.

A non-executive or advisory board role

The same grounding in strategy, innovation and marketing, applied at board level over time. That work stays advisory throughout, which is exactly what independence at board level calls for.

Not sure where to start?

Tell me what's on your mind and we'll work out which piece of the canvas fits, or whether a one-day taster is the better first step.

Get in touch →
The boldness to grow.
Duchal Strategy  ·  Gordon McKeown